Do you ever wonder why people who have spent thousands of dollars on a car insist on providing free advertising for the dealerships?
Just because they gave you a license plate frame for free with the car, doesn’t mean you have to keep it on. After paying $15,000 – $30,000 or more for a car, do you really want to provide free advertising for this dealer for the next four or five years?
I say no. I don’t have a frame at all. I don’t like it when information is hidden from your license plate. I like to know what county you live in (Kentucky has this) or just be happy to see which state you live in. License plates have a purpose. It is not to provide free advertising for that car dealership that already fleeced you enough.
Some people may like a frame. If so, I’d rather see a frame that shows some personality or some affiliation to something you believe in — whether your favorite college team, favorite place or even your profession. This costs money, but if you want a frame, you can buy a plain silver one for as little as $7-8 on Amazon. The UK one above was $6.78 and I’m sure you can find one to support a cause or something better than a car dealership. Etsy has some cute flower ones and funny and custom ones for $10-20. If you are really on a budget, I bet your can find cheaper ones at flea markets.
Car dealers have other ways to advertise that help out others — whether newspapers websites, or billboards. That at least creates some revenue. Your free billboard on the back of your car is their way to cheat the system. And you are probably an accomplice in that.